Quotable Quotations
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
—David Ogilvy
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David Ogilvy
advertising
marketing
judgement
lamp post
illumination
support
drunkard
research
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A list of interesting quotes collected over time in a single searchable place